Exclusive Interview: Allison Yee - ASICS Malaysia’s Female Brand Ambassador for 2025

Allison Yee - Inspiring Dreams, One Step at a Time

More than just a high-performing athlete, Allison Yee is also an influential voice in Malaysia's running and wellness community. With engaging content and a burning passion, she's cultivated a loyal following. Now, as ASICS Malaysia's brand ambassador, she continues her mission to inspire more women to live actively. We had the opportunity to interview her, and here's what she shared.

The Future of Running: PUMA Malaysia Backs Muhaizar, Ni Jia, Sayuti, and Naqib in Bold Initiative

Kuala Lumpur, 24 March 2025 - PUMA Malaysia is shaking up the athlete sponsorship game, introducing a game-changing "athlete-first" approach that's set to revolutionize how elite runners are supported. This initiative isn't just about slapping a logo on a jersey; it's about providing top-tier athletes with the resources they need to excel, while simultaneously building a stronger, more connected running community.

From Ringside to Ruins: Bangkok & Ayutthaya's Muay Thai & Heritage Trail

Get ready to dive into an action-packed, culturally rich journey through the heart of Thailand. I recently had the incredible opportunity to join the Thai Tourism Authority on a 4-day, 3-night Muay Thai experience in Bangkok and Ayutthaya, and let me tell you, it was nothing short of spectacular! Joining me were the Jerry of Ultimate Muay Thai Gym, KL and Loong of Malaysia Muay Thai Professional Federation, and the ever-enthusiastic Mr. Jackson from the Tourism Authority of Thailand (Kuala Lumpur). Let's get into it!

A Sacred Dance of Warriors: The 17th World Wai Kru Muay Thai Ceremony Celebrates Tradition in Ayutthaya

Against the breathtaking backdrop of Ayutthaya's ancient ruins, a powerful display of cultural heritage unfolded as the 17th World Wai Kru Muay Thai Ceremony took center stage. Over 800 Muay Thai practitioners from across the globe converged on this historic city, transforming it into a vibrant celebration of Thailand's national martial art.

Suunto introduces Aqua Light: Waterproof Bone Conduction Headphones for Land and Water Adventures

Kuala Lumpur, March 21 2025 - Suunto expands its range of bone conduction headphones with the launch of the Aqua Light, a lightweight, waterproof model designed for seamless use both on land and underwater. The Aqua Light headphones offer open-ear comfort, environmental awareness, and high-performance audio, making them an ideal companion for athletes and adventurers alike. 

adidas Supernova Rise 2 Now Available: Experience the Comfort at Sunway Pyramid

adidas has unveiled the Supernova Rise 2, the latest iteration in its comfort-focused Supernova franchise. This new model, available in a refined grey/silver/glow blue colourway for men and a grey/silver/violet colourway for women, represents a significant advancement in running shoe technology, prioritizing comfort and performance for a broad spectrum of runners.

Step Into the Spotlight: Don’t Miss New Balance’s Run Your Way Pop-Up

Kuala Lumpur, 12 March 2025 – Get ready to Run Your Way as the New Balance FuelCell pop-up event arrives in Klang Valley and Penang from 14 to 30 March 2025. This exciting event welcomes runners of all levels to experience FuelCell technology, take on interactive challenges, and win exclusive merchandise. Plus, experience the performance of FuelCell technology with try-ons of the SC Elite v4 and Rebel v4.

ANTA Malaysia Unveils First Superstore with an Electrifying Sports Carnival

Kuala Lumpur, 12 February 2025 – Get ready to move, groove, and celebrate as ANTA Malaysia, the global leader in innovative and performance-driven sportswear, kicks off the ANTA Sports Carnival — a five-day extravaganza running from 12 to 16 February at the Oval Concourse, 1 Utama Shopping Centre! This thrilling event is a celebration of Malaysia’s first-ever ANTA Superstore, which opened its doors recently, marking a new chapter for sports enthusiasts across the nation.

adidas ORIGINALS Unveils New Store at Suria KLCC

Kuala Lumpur, 6 February 2025 - adidas today celebrates the opening of its newest Originals concept store at Kuala Lumpur’s most iconic premium shopping destination - Suria KLCC, offering an unparalleled shopping experience that reflects the brand’s commitment to creativity, style and community.

SUBANG JAYA HALF MARATHON 2025 Sponsorship Awards and Press Conference

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Subang Jaya, 6 February 2025 -  The Sponsorship Awards and Press Conference for the ‘Subang Jaya Half Marathon 2025’ was held to introduce fifteen (15) sponsors who play a crucial role in making this event successful. It took place at the Kenanga Meeting Room, MBSJ Headquarters. The event is scheduled for 23 February 2025 (Sunday) at Subang Parade Shopping Complex, SS16, Subang Jaya, starting at 4.00 am. The event is organized by Puncak Ventures SRA Sdn Bhd and Selangor Para Athletics Association in collaboration with Subang Jaya City Council (MBSJ).

A Journey to Sungai Lembing: Uncovering Pahang's Hidden Gem

Sungai Lembing, a charming town nestled in the heart of Pahang, Malaysia, is a delightful blend of history and natural beauty. Where fortunes were once made from tin, Sungai Lembing now offers a different kind of treasure: the chance to explore its captivating history and revel in its breathtaking scenery. My recent day trip there was a whirlwind of exploration, delicious food, and unexpected detours.

Beyond the Mermaid: Exploring the Charms of Songkhla Old Town

So, you've marveled at the iconic Golden Mermaid Statue on Samila Beach in Songkhla? Excellent! But your Songkhla adventure is far from over. A short distance from the coast lies Songkhla Old Town, a vibrant district brimming with history, culture, and charm.

A Culinary Adventure in Southern Thailand: 5 Must-Try Eateries in Hat Yai

From appetisers to desserts, Thai dishes are a feast for the senses

Thai cuisine is a vibrant tapestry of flavours, a symphony of sweet, sour, salty, and spicy notes. From fiery curries to delicate salads, each dish tells a story of regional influences and culinary traditions. On my recent trip to Hatyai, I embarked on a culinary adventure, discovering some truly exceptional (non-halal) eateries that left me craving more.

Lunch on a Boat in Pattani: A Unique Baharom Cultural Experience

Pattani, a historic port city in southern Thailand, boasts a rich history dating back over 500 years. Influenced by traders from across the globe, including Arabs, Persians, and Europeans, Pattani offers a fascinating glimpse into the past.

HOKA Invites Malaysia to Join the “EVERYBODY BONDI” Activation and Launch of the BONDI 9 at TRX

HOKA®, one of the world’s fastest-growing performance footwear brands, is delighted to announce the “EVERYBODY BONDI” Activation and the launch of the BONDI 9 at Raintree Plaza, TRX, from 15th to 19th January 2025. The event invites Malaysians to experience HOKA’s revolutionary footwear innovation while celebrating the inclusivity and versatility that define the Bondi franchise.

Chasing the Final Dawn: Hiking Khao Khuha Mountain Near Hat Yai

Golden light, a final gleam,
A year departs, a fading dream.
But hope remains, a promise bright,
For dawn anew, with morning light.

These lines perfectly captured the essence of my New Year's Eve adventure: witnessing the last sunrise of 2024 from the summit of Khao Khuha Mountain near Hat Yai, Thailand.

PUMA Launches the SS25 CNY Collection Celebrating the Year of the Snake with Nostalgic 8-bit Snake Game Inspiration

PUMA is set to launch an exciting and playful collection in celebration of the upcoming Chinese New Year, marking the Year of the Snake. This limited-edition collection celebrates the Year of the Snake by channeling the playful spirit of the classic 8-bit Snake Game. 

BURI SRIPHU HOTEL, Hat Yai: A Relaxing Retreat with a Touch of Thai Charm

Hat Yai, a vibrant city in southern Thailand, beckons travelers with its bustling markets, delicious street food, and rich cultural experiences. For my recent 3-night visit to Hat Yai, I stayed at the Buri Sriphu Hotel, a 4-star boutique hotel renowned for its unique blend of Lanna Contemporary and Modern Oriental design.

Ringing in the New Year in Hat Yai: A Vibrant Southern Thai Adventure

Hat Yai, a bustling city in southern Thailand, pulsed with a unique energy, a captivating blend of Thai culture, mouthwatering cuisine, and a vibrant nightlife scene. I recently spent a few days in this exciting destination to ring in the New Year and had an unforgettable experience.

Ring in the Year of the Snake with SKECHERS’ 2025 Festive Apparel Collection

Perfect for house visiting and gatherings, bring prosperity this Lunar New Year in stylish family-friendly apparel designs that add a touch of festive flair to every 蛇(shé)-lebration.