Friday, April 29, 2011

Celebrunner: Kevin Zahri @ adidas ALL24 Launch

Check out the Celebrunner pose from fitness guru, Kevin Zahri. Looks like he is almost flying, eh? Kevin is one of many adidas brand ambassadors who turned up for the adidas ALL24 launch at The Laundry Bar yesterday.

We had a little chat with Kevin after the launch. He is busy with his soon to be launched sports portal, for you to hook up with similar interest people in sports. In short, it is platform dedicated to sports lovers, big and small, to come together.

Like Kevin Zahri on Facebook HERE.

Let's get back to adidas ALL24....

Hot on the heels of the launch of its milestone global brand campaign entitled "adidas is all in", adidas is kick-starting the registration for participants for its epic 24-hour celebration of sport, street and style as the next phase of the campaign launch.

Titled ALL24, this event will take place in six cities across the region including Thailand, Malaysia, Indonesia, Vietnam, Singapore and the Philippines.

In Malaysia, ALL24 will be held at Kompleks Rakan Muda Bukit Kiara, from 9pm on 4 June 2011 to 9pm on the next day and will feature a series of competitions of basketball, relay running, football, skateboarding, graffiti, freestyle and flatland BMX, fashion and dance.

Nor Soraya - the emcee of the day.

Brian Gee - adidas Malaysia Brand & Sports Marketing Manager.

For the launch, we were introduced to some talented young bunch...

Meet graffiti artist, Bee (Phobia Clik)

Skater boy, Man Extra.

BMX Flatland whiz, Botak Kuantan.

B-Boy, Hiro Ka Ma Ta of Japan.

Fashionista Sueann Chong of JUICE Magazine.

As a backdrop to the exciting fusion of sports and urban genres, there will be both local and international artistes performning as well as some KL's best DJ's spinning their hot blend of hiphop, house and electro beats throughout the event to keep the party going.

Competition winners, participants and even visitors to ALL24 can all expect to go home with adidas products and limited edition ALL24 memorabilia.

Check out the global ads for "adidas is all in" caampaign below. See if you could name the celebs in the ads.


So, are you "all-in"? Check out more info at

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